Here is some information that will help you do so intelligently. SEO vs. Social Media – Where Is Your Money Better Spent? BrightEdge conducted a study in that indicated percent of website traffic across their study group came from organic search compared to percent from social media. Even more shocking, when narrowed down to service based sites, organic search accounted for percent of all traffic! BrigthEdge Facebook has an average visitor to lead rate of . percent. SEO has a visitor to lead rate of over percent. Hubspot Organic Facebook posts only reach an average of percent of your followers.
Appearing in the top three in Google organic search results in an average click-through rate CTR of percent. Put simply, five times as many people will click an organic result as will even see a Facebook post! TechCrunch & SeoBook Imagine this, you wake up to a massive leak in your roof. You just moved to the USA WhatsApp Number List area and dont know who to call. What do you do? If you are like over percent of others surveyed by Econsultancy you use Google to find a company. Econsultancy What about forecasting? Readily available tools such as the Google Keyword Planner allow you to easily see the average monthly search volume for keywords.
Using industry averages, you can take estimate total site traffic for a new campaign. Unfortunately, traffic forecasting is not easy to do for a new social media campaign. What about YouTube? Many of you already know that YouTube is the second largest search engine. While some may argue that YouTube is a social site, SEO is a powerful way to market videos as well. If you are not familiar with YouTube SEO. Again, social media can be a great addition to a comprehensive marketing plan but if you are looking to maximize your ROI on every marketing dollar spent.