In our blog event Germany's Best Employer Branding Bloggers, we repeatedly introduce you to the most valuable bloggers in technology through short interviews on key issues of employer branding. What it is: A portfolio of interesting news representing the fields of Employer Brand Bloggers, People Marketing & Recruiting, and Jobs (New Jobs). In addition, there are practical tests of new online platforms, evaluations of new HR formats and reports on exciting HR events. In addition to this broad treatment of topics, the blog thrives in a very critical way. Other blogs are often limited to pure informational delivery.
Examining current developments, products and services Philippines WhatsApp Number List from the perspective of experienced HR practitioners. Every now and then, two HR professionals engage in a contentious debate in the form of a blind HR fight. Readers decide the winner and have a chance to win valuable documentary prizes. Employer branding is the key word. Why is this topic increasingly important for German companies? Almost every major company now has its own careers section on the company website. Corporate events and campaigns for the best graduates are on the rise at the university. Here it is important to make your own employer brand (better) known and Ensure high visibility.
In your opinion, how do most companies understand employer branding? Unfortunately, many companies still equate employer branding with an advertiser's marketing campaign. Problems arise when an ad agency wants to build a company's employer brand through purely campaign thinking. The strength of an employer brand always comes from the company itself and most importantly it must be supported by all employees. In your opinion, what is the single most important recipe ingredient for successful employer branding? Authenticity is by far the top priority. Otherwise, talent already acquired as part of the onboarding process can quickly be lost again. Human nature is another important factor.